the way people hire.

Focus is a hiring platform built on a simple idea: the right hire is worth doing properly. Every applicant is scored on skill and culture fit, so the right people don't get buried. We handle the legwork; you decide who you hire.

  • 10-minute setup
  • Scores skill & culture fit
  • You make every hire
TRUSTED BY GROWING TEAMS
ISL Ironmongery ServicesConstruction Supplies HardwareClientVentureHi-Tech PlasticsSimon and Dean Fabrications

You know the role.
We know job ads.

Focus is powered by Edison, your recruitment assistant - with you through every hire, from first advert to final offer. You bring what you already know about the role; Edison helps you turn it into something people actually want to apply for.

A conversation, not a form. Edison asks the right questions in the right order - you just talk about the role you know.
The advert builds as you answer. Want it warmer, shorter, or leading with a different hook? Just tell Edison and he reworks it on the spot.
Screening questions that filter the noise. Edison helps you set knockout questions that weed out the timewasters before they reach you - all from the same conversation.
A video round, so you meet the person. Every applicant answers a 2-minute video question - because a CV tells you what they've done, but seeing and hearing them tells you who they are. A name on a spreadsheet becomes a real candidate.
focus · new role · senior pm
EDISON· NEW ROLE Exit
EDISON
Let's build your role - quick questions, advert writes live on the right.
EDISON
What kind of person thrives here?
YOU
Self-starters. Calm under pressure. Loves shipping.
EDISON
Got it - working it in. Where will they work from?
›Type your answer…→
SUGGESTED
RemoteHybrid LondonHybrid NYCOn-site
WRITING YOUR ADVERT

Senior Product Manager

Otherwise Studio · Hybrid London · £85–110k

About the role

Otherwise is a 60-person product studio helping Series B founders ship faster. We're hiring a Senior Product Manager to own our growth surface - pricing, onboarding, retention - and build the muscle for evidence-based decisions across the team.

What you'll do

Partner with two engineers and a designer; ship a meaningful experiment every fortnight. Drive a clear pricing rework in Q2. Build a small, calm, opinionated

One score.
Three signals.
See who's worth your time.

Every applicant gets a Focus Score - built from their CV, their screening answers, and how they came across on video. Edison weighs each against the role and a detailed picture of your company culture, so the strongest rise out of the noise. You still make the final call.

↗
Experience, read in full. Edison weighs every role and gap for the experience that actually transfers - not just the job titles that line up on paper.
✓
Skills, proven not claimed. Anyone can list skills on a CV; Edison scores the ones a candidate proves in their screening and video answers - evidence, not adjectives.
♡
Culture fit, finally measurable. The hardest thing to judge on paper, and the one most tools ignore. Edison reads how someone comes across on camera and weighs it against your company - so you see who'll slot in, not just who can do the job.
Toby King
Toby King·Senior Product Manager
Video submitted·2d waiting
Top candidate7.3
Breakdown
Experience7.0
Skills7.0
Culture fit8.0
Strengths
✓Founder mindset and ownership of end-to-end delivery
✓Strong SQL/Python toolkit for evidence-based work
✓Cross-functional, customer-first instinct
Gaps
△No clear post-acquisition integration experience
△Limited evidence of formal procurement wins
E
“Strong all-round, best on culture fit. Probe for concrete integration outcomes in the interview.”

Edison stays with you all the way to offer.

A strong shortlist is just the start. Choosing between finalists, keeping every candidate warm, walking into interviews properly prepared - this is where good hires are won or lost. Edison sees you through all of it.

⇄

Compares your shortlist.

Two finalists too close to call? Edison weighs them side-by-side against the role and your culture, and tells you the honest difference.

EEDISON
“Toby edges Sarah on growth fluency; Sarah is the stronger systems thinker. If hiring for the next two years, lean Sarah.”
✎

Drafts every email.

Invites, reminders, rejections, offers - written in your voice and sent for you, so your time goes on the candidates, not the admin.

EDRAFTED
“Sent 18 rejection emails - each one different, mentioning what each candidate did well. Reply if you want to tweak.”
◉

Preps you for interview.

Edison surfaces the exact moments worth probing - from the CV, the answers, the video - so you walk in already briefed.

EFOR YOUR 10AM
“Ask Toby about the migration he mentioned at minute 1:48 - he glossed over scope. Stakeholder management on his CV is thin.”

Go live on job boards
without leaving Focus.

Getting a role in front of candidates usually means wrestling separate job-board dashboards and re-keying the same details into yet another tool. Focus keeps all of it in one place.

↗
Live in one click. Push a finished advert straight to the job boards - no copying it across, no second login.
⚙
Set your campaign as you publish. Pick your budget and how long it runs in the same step. Done - nothing to manage afterwards.
↩
Applicants come straight back in. Every application lands back in Focus already scored, so the moment a role goes live, the pipeline starts filling itself.
indeedSPONSOREDSenior Product Manager
Daily budget£18 / day
Campaign length21 days
22 Juncampaign ends
£378estimated total
~32est. applications

Your next hire starts
with one sentence.

Tell Edison the role. He handles the legwork - advert, screening, video, scoring - and surfaces who deserves your time. You make every hire.

  • 10-minute setup
  • Scores skill & culture fit
  • You make every hire